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CU 2.0 Podcast Episode 344, White Clay’s Mac Thompson on Why Your Member Relations Aren’t As Good As You Think
Credit unions have more data, analytics, and technology than ever before. But here’s the challenge: How do you turn all of that into real relationships with your members? In this CU 2.0 podcast, Mac Thompson talks about why members often see the relationship differently than credit unions do, the overwhelm frontline teams face from too much data and too little action, and why this shift isn’t just about tools—it’s about evolving people and processes.
Publisher: CU 2.0
Understanding Your Customers: A Central Theme at CBA Live 2025
What an incredible Consumer Bankers Association (CBA) Live! A huge thank you to everyone who attended Mac Thompson’s mainstage session with executives from S&T Bank, Citizens, and Curinos, stopped by our booth, and took the time to connect with our team. We enjoyed meeting so many new faces and reconnecting with familiar ones. If you missed us or want to hear our take on the event, be sure to read Mac’s full recap of the event.
Publisher: LinkedIn
EPISODE 181: THE BANKADELIC ARTIFICIAL INTELLIGENCE SPECIAL (PART TWO)
The second part of Bankadelic's artificial intelligence special is out! On this episode, our CEO Mac Thompson discusses how building proprietary LLMs could level the playing field and create a more dynamic environment, why bankers need AI to cut through overwhelming data, and how shifting consumer habits—like a renewed interest in in-person experiences—are reshaping the industry
Publisher: Bankadelic
EPISODE 180: THE BANKADELIC ARTIFICIAL INTELLIGENCE SPECIAL (PART ONE)
AI is transforming financial services, but what’s real, and what’s just buzz? The latest Bankadelic episode hosted by Lou Carlozo, featuring White Clay's CEO Mac Thompson and four other industry experts from Parascript, Vertice AI, WaveCX and Tavant, dives deep into the AI revolution in banking, breaking down its true potential, challenges, and where it’s heading next. d. Image: speech bubbles
Publisher: Bankadelic
Insights from AOBA: A Shift Toward Relationship-Driven Banking
Missed AOBA2025? Couldn't attend Scott Earwood's lunch and learn with Jerry Vascocu, or catch the mainstage panel I joined alongside with Joe Ehrhardt, John Behringer, and Jim McAlpin? Our founder, Mac Thompson, has you covered! Here is a blog sharing his key takeaways and insights from the conference.
Publisher: LinkedIn
Finopotamus 2025 Wishlist: Wishing for A Proactive, Human-Centered Approach to Member Service
As Scott Earwood recently shared with Finopotamus, hashtag#creditunions in 2025 need to use technology to foster deeper, more personalized relationships with members.While addressing foundational infrastructure like digital banking platforms is crucial, the next step is adopting tools that build meaningful relationships with members. Once the basics are in place, these modern tools will provide credit unions with a significant competitive advantage.
Publisher: Finopotamus
Post-Election Economic Insights for Fintechs
Curious how the election will impact the economy — and what it means for fintechs and buyers? Looking for insights without the sales pitch? We've got the perfect webinar for you! Our very own Mac Thompson joins Allan Rayson and Christopher Aliotta for the final National Fintech Organization (NFO) Growth Garage of the year. In this session, you'll gain valuable insights into the trends reshaping the financial services industry, explore the economic impacts, and leave with actionable takeaways to navigate what's next.
Publisher: NFO
New Survey From White Clay: 68% of FI Users Do Not Feel Known by Their Primary Financial Institution
White Clay's latest survey with The Harris Poll explores how Americans perceive and engage with their primary financial institutions. The survey found that: 68% of FI users do not feel known by their primary financial institution, 3 in 5 FI users (61%) have never had a personal relationship with their primary financial institution, & Half of FI users (50%) would consider switching their primary financial institution if another bank or credit union offered more personalized financial guidance.
Publisher: Business Wire
More Community Banks Tap Treasury Management for Non-Interest Income
Treasury management used to be the domain of major banks and larger regionals. Now a broader swath of banks is getting into treasury management as a source of both fees and deposits. Key to success is playing to community bank strengths, knowing when to treat fintech as a friend, and not pursuing treasury management as merely an add-on for business credit. This Steve Cocheo article in The Financial Brand, features insights from b1BANK, Encore Bank, and our own Mac Thompson.
Publisher: The Financial Brand
Why banks should be rethinking incentives
The banking industry is undergoing significant changes, and our own Mac Thompson explains why financial institutions must rethink their incentive programs. Banks need to move beyond volume-based rewards to data-driven, relationship-focused incentives that empower bankers and foster sustainable growth. Read his latest article in The Banking BUSINESS News Network, LLC to learn how your bank can successfully make this shift with intentional technological and cultural changes.
Publisher: The Banking BUSINESS News Network
Four questions to determine what is truly a relationship bank
Mac Thompson's byline in American Bankers Association's ABA Banking Journal offers four key questions to help banks assess if they're truly relationship-focused. These questions can help transform banks into trusted advisors, improving client experiences and driving growth
Publisher: ABA Banking Journal
Tech People in the Know: Scott Earwood
Scott discusses the essential role that technology plays in the financial sector today. He explains how it has shifted from being a support function to a key strategic focus. Scott also talks about our iterative approach to innovation, especially with AI, and how he encourages our team to explore new ideas.
Publisher: Finopotamus
Tailored loan pricing is the key to unlocking banking profitability
Boosting profitability through loan volume is no longer enough. The current economic landscape — characterized by compressed margins, potential charge-offs, a challenging deposit environment, and reduced consumer cash reserves — is pushing banks to rethink their strategies to stay profitable. The answer? Tailored loan pricing. Banks must customize pricing for each customer segment, aligning it with their balance sheet strategy and taking regulations into account.
Publisher: Bank Administration Institute
The Future of Commercial Banking, Talk with Kiet Show
Our Founder & CEO, Mac Thompson, dives into his extensive career in banking, his entrepreneurial journey that led to the creation of White Clay, and his forward-looking vision for the future of commercial banking.
Publisher: Talk With Kiet Show
Mac Thompson: The Human Side of Banking & Understanding Customer Needs
Our Founder & CEO, Mac Thompson, recently shared his unique story on Tyfone, Inc.'s Digital Banking podcast, hosted by Josh DeTar! Mac's path to banking leadership? Far from typical. (Hint: It involves a surfboard and some power chords!) Here are five key insights from his journey: 1. Unconventional backgrounds breed innovation. 2. AI & data analytics are revolutionizing customer interactions. 3. Personalization is key in financial services. 4. Customer-centric approach > one-size-fits-all solutions. 5. Balancing tech innovation with empathy is crucial.
Publisher: Tyfone
It's Time to Rethink Segmentation
What do credit unions and airlines have in common? They both take a similar approach to segmentation. However, credit unions can learn from how airlines continue to evolve their rewards programs. Scott Earwood shares more on the importance of proper segmentation, including how this helps credit unions build stronger relationships with members. Read his recent article in Credit Union Times to learn more:
Publisher: CU Times
Digital banks begin to lower deposit rates ahead of anticipated rate cuts
In this S&P Global Market Intelligence article, Mac Thompson shares his thoughts on the deposit pressures still faced by some digital banks. Check it out!
Publisher: S&P Global: Market Intelligence
The Five Pitfall Relationships in Every Bank Portfolio
To combat the margin crunch and better manage liquidity and capital, banks must identify and address costly pitfall relationships. From White Whales to Secret Santas, Scott Earwood shares five types of pitfall customer relationships and how to avoid them in this Bank Director article.
Publisher: Bank Director
Hippodrome Experts Panel: Avoiding Tech Gaps and Overlaps
In this month's Hippodrome Experts Panel, by Finopotamus, Scott Earwood argues that having a clean data environment helps Credit Unions identify potential tech gaps and make data-driven decisions about investments. Check it out!
Publisher: Finopotamus
Recap of CBA Live 2024
Relationship profitability was a big topic! Our team enjoyed seeing everyone and hearing from industry experts, including our own Mac Thompson, at CBALive 2024. If you missed the event or want Mac's takes, be sure to read his latest blog.
Publisher: LinkedIn
Five Uses For Data Segmentation
Mac Thompson shares 5 ways credit unions can apply data segmentation to drive growth in this CUES article. Data segmentation can help institutions uncover new opportunities within their existing membership, improving both member satisfaction and shareholder value, and better serving their communities.
Publisher: Bank Director
The Time To Recommint To Relationship Banking Is Now
'Bankers must become bankers again.' In this Bank Director article, White Clay's Director of Community Solutions, Scott Earwood, shares his thoughts on why relationship banking is the key to success in 2024.
Publisher: Bank Director
THE BANKADELIC VALENTINE'S DAY LOVEFEST 2024, PART TWO
Scott Earwood joined Lou Carlozo, along with Jeff Grobaski, Lee Farabaugh, and Stephen Baker on Bankadelic's Valentine's Day panel. They talked about topics not getting love and breaking their hearts, as well as what they're looking forward to.
Publisher: Bankadelic
BankTalk Podcast: Pricing Account Relationships | BankTalk Episode 89
Listen to White Clay CEO, Mac Thompson, discuss commercial and consumer account relationship pricing on the BankTalk Podcast.
Publisher: BankTalk Podcast
Why 2024 will challenge financial institutions to look inward
Increased competition, evolving accountholder expectations, and tough economic conditions has forced banks and credit unions to make rushed decisions and create haphazard strategies.Read Mac Thompson's latest article in Fintech Herald about the importance of looking inward to solve these challenges.
Publisher: Fintech Herald
Financial Plus Optimizes Data to Greatly Enhance POV on Member Behavior
Interested to hear how optimizing member data has helped Financial Plus Credit Union - Michigan provide members with the right services at the right time? Check out this CU Broadcast episode featuring our Director of Community Solutions, Scott Earwood and Financial Plus Credit Union's CFO, Wade Decker.
Publisher: CU Broadcast
Fintech Experts Share Their 2024 Predictions: Part Three
Scott Earwood joins several other key industry leaders to talk about credit unions' biggest priorities heading into 2024. Read more in Credit Union Times
Publisher: CU Times
Steps to Identifying At-Risk Deposits
Most financial institutions are currently fighting for deposits. In this Credit Union Times article, Mac Thompson shares how credit unions can identify their at-risk deposits and steps to take to retain and expand those relationships. Check it out!
Publisher: CU Times
FinTech Interview with Mac Thompson
Join us for an insightful conversation with Mac Thompson, Founder and President at White Clay, as he highlights data-driven strategies that help financial institutions sustain themselves in the future.
Publisher: FinTec Buzz
FinTech Interview with Mac Thompson
Join us for an insightful conversation with Mac Thompson, Founder and President at White Clay, as he highlights data-driven strategies that help financial institutions sustain themselves in the future.
Publisher: FinTec Buzz
How a Community Bank Helps Business Borrowers Cope with Rising Rates
Mac Thompson shares why banks should consider offering treasury management services in today's rising rate environment.
Publisher: Financial Brand
Bankers find second careers as fintech founders
See Mac Thompson's journey highlighted in American Banker. Mac talks about his experience with fintech founders and what led him to co-found White Clay in 2006.
Publisher: American Banker
Time to sharpen the focus on current banking relationships
Did you know that historically 70% of deposit growth comes from existing customers? Mac Thompson's recent Bank Administration Institute article explains how prioritizing these relationships can help #banks strengthen their bottom line and remain resilient.
Publisher: Bank Administration Institute
How segmentation can help drive deposits
In this Fintech Nexus article, our own Mac Thompson explains how having a clear view of clients' banking relationships and applying segmentation will help financial institutions find out where the majority of their deposits sit, and which are most at risk. Banks and credit unions can then focus on keeping those accounts within their institutions.
Publisher: Fintech Nexus
We are Top 10 of American Banker's Best Places to Work in Fintech!
Very proud to announce that we made the Top 10 of American Banker's Best Places to Work in Fintech! The credit goes to our employees for making our culture so dynamic and to Mac Thompson and Mike Wright for laying the foundation for that culture.
Publisher: American Banker
Use analytics to highlight the credit union difference.
Read more about how we're helping credit unions like Financial Plus use data to take care of their staff and members.
Publisher: CU Management
White Clay Launches Treasury Management Pricing and Profitability Solution
We're proud to share the launch of our Treasury Management Pricing and Profitability solution. Read our latest press release to learn how this solution can help your bank price commercial relationships to optimize capital and revenue.
Publisher: Business Wire
Deposit Competition Is On, But Should CDs Still Be the Go-To?
The liquidity crisis continues, and financial institutions need to rethink their deposit strategies. In this The Financial Brand article by Steve Cocheo, Mac Thompson explains the lead up to the deposit crisis and the need for financial institutions to be flexible and adapt quickly to changing market conditions.
Publisher: The Financial Brand
Multiplier Effect - Investing in an Recession
Listen to Mac Thompson's interview with Tim Barr Jr. of Endeavor Midwest. He covers everything from the collapse of Silicon Valley Bank and lessons learned, to how founders can protect their finances and remain resilient today.
Publisher: the Multiplier Effect podcast
8 Deposit-Raising Tactics You Might Not Be Trying
Mac Thompson discusses tips for banks and credit unions to increase their deposits in The Financial Brand. Understanding if your customers have primary or secondary account relationships with your financial institution, and cultivating those relationships, is key to growing deposits.
Publisher: The Financial Brand
TCU 2.0 Podcast Episode 233 Mac Thompson from White Clay on Creating More Member Successes, Really!
Mac Thompson joins Robert McGarvey of the CU 2.0 podcast to share how we're helping credit unions have greater transparency and visibility into their relationships. As a result, they can help members achieve their financial goals, which is the ultimate measure of success.
Publisher: the CU 2.0 Podcast
Three Key Themes from this Year's CBA Live
Mac Thompson shares more about his experience, sessions, and overall takeaways from the event.
Publisher: LinkedIn
Axiom Bank, N.A. Partners with White Clay to Enhance Data Strategy
We're proud to announce our partnership with Axiom Bank, N.A. Read more about how we're helping the bank maximize their data and gain greater visibility into their customer relationships.
Publisher: Business Wire
Banking Briefing: What goes into building a recession strategy?
If your bank or credit union is looking for advice on how to build a recession strategy, be sure to read Mac Thompson's interview with Tearsheet. He addresses this and more, including some of the challenges and pitfalls to expect.
Publisher: Tearsheet.co
4 Steps to Build an Effective Deposit Strategy
Did you know that more than two-thirds of economists at 23 large financial institutions predict the U.S. will have a recession in 2023? Banks and Credit Unions should be preparing themselves now. Part of this preparation should be to build and execute a deposit strategy. Scott Earwood shares how in The Banking BUSINESS News Network, LLC.
Publisher: Bank Business
5 Tips to Develop & Execute a Recession Strategy
Credit unions should start preparing themselves now for tougher months ahead. Mac Thompson outlines five ways to develop and execute a recession strategy in Credit Union Times
Publisher: Bankadelic
Podcast: Bankadelic Holiday Extravaganza
Enjoy Lou Carlozo's third annual Bankadelic Holiday Extravaganza episode, featuring our very own Mac Thompson
Publisher: Bankadelic
Financial Plus Credit Union Partners with White Clay to Optimize Member Data
We're proud to announce our partnership with Financial Plus Credit Union - Michigan today. Read more about how the credit union plans to leverage our householding solution to gain greater visibility into member relationships
Publisher: Business Wire
Four ways leveraging data analytics can improve a bank's operations
Data analytics isn't about solving a single problem; it's about solving hundreds of small ones that can help a bank continuously grow revenue and improve operations.
Publisher: Bank Business
Podcast: How Data Can Strengthen Your Financial Institution
Listen to the latest episode of GroundBanking with our own Mac Thompson and Wipfli's Terry Ammons to learn more about the role of data in banks and credit unions.
Publisher: WIPFLI
Leveraging Data Analytics to Improve Member Service
Mac Thompson shares four ways data analytics can improve a credit union's business and service in CUES.
Publisher: CU Management
Understanding Customer Primacy Can Drive Revenue Efforts
Banks believe they have more primary relationships than they actually do, why? Lack of standardization and view primacy as binary. Scott Earwood defines customer primacy in Bank Administration Institute, explaining how this can be used to drive revenue efforts and better understand customers.
Publisher: Bank Administration Institute
A Step-by-Step Approach to Determining Customer Primacy
The financial services industry is lacking a standard definition of customer primacy; many of which view this idea as a binary designation, not a continuum. That's why we've created a step-by-step approach to help banks achieve a greater degree of primacy, enabling them to capture long-term revenue opportunities and create stickier relationships.
Publisher: Bank Business
Experiencing FinXTech Experience
Bob Kottler shares more about his experience at Bank Director's FinXTech Experience conference, including several key takeaways for banks to consider when rising above today's pressures and challenges.
Publisher: LinkedIn
Using AI-enhanced Data Analytics to Determine Customer Primacy in Banking
The concept of customer primacy is not standardised in the financial services industry, but banks do understand its importance. As Mac Thompson, Founder and President of White Clay explains to Robin Amlôt of IBS Intelligence, "primacy" allows banks to deepen and create stickier customer relationships, improving customer service and customer experience, while driving shareholder value at the same time.
Publisher: IBS Intelligence
How to use AI to enhance primacy of bank clients
Did you know customers with a primary relationship at their financial institution generate 3.2x revenue and 8x lifetime value? Establishing customer primacy can increase profitability and lifetime value, further driving shareholder value. Scott Earwood shares more in his byline with FinLedger, including how one bank has put this concept into action.
Publisher: FinLedger
How this Louisville software company is using AI to help banks
"We're trying to help banks do three things: help their customers win, help their shareholders win and bring humanity to the digitization of banking" - Mac Thompson in his interview with Louisville Business First. Read more about how our scalable company is helping community and regional banks take care of their customers.
Publisher: Louisville Business First
White Clay Plans to Launch New Artificial Intelligence Service to Enhance Customer Primacy
We have plans to launch a new AI service that helps financial institutions accurately measure and enhance customer primacy. Interested? Read our press release to learn more, including First Keystone Community Bank's experience.
Publisher: MarTech Series
White Clay Plans to Launch New Artificial Intelligence Service to Enhance Customer Primacy
We have plans to launch a new AI service that helps financial institutions accurately measure and enhance customer primacy. Interested? Read our press release to learn more, including First Keystone Community Bank's experience.
Publisher: YahooFinance!
Building a Resilient Tomorrow: Alternative Payments, Digital Transformations, Customer Experiences and more
What are the decisions we can make in 2022 about technology, resources, corporate culture, etc. that enable us to build a more resilient tomorrow for financial institutions?
Publisher: Bankers As Buyers
A two-step process to enhance operations at a newly merged bank
By Mac Thompson, president and founder of White Clay
Publisher: Global Banking & Finance Review
How a clean data environment is key to a successful merger
by Bob Kottler, Executive Vice President and Chief Revenue Officer, White Clay
Publisher: IBS Intelligence
Banks should focus more on vulnerable customers
Providing them with the financial education and support they need can unlock a whole new world of growth and revenue opportunities... by Mac Thompson, White Clay
Publisher: Bank Administration Institute
Holiday IT Wish List for 2022 (Part 1)
Hear White Clay's Chief Revenue Officer's wish for the New Year... by W.B. King, Finopotamus
Publisher: Finopotamus
Data And Employees Key To The Flywheel That Drives Revenue
Knowing members’ details and managing them personally helps align business and sales goals... by Bob Kottler, White Clay
Publisher: CU Management
Banks Are Not Putting Enough Stock into Clean Data
Data is a huge problem in the financial services industry... by Bob Kottler, White Clay
Publisher: Banking Exchange
Episode 56: Putting a Human Face on Digital Banking
As banks and financial institutions continue their quest to collect, digest and apply data, there’s a part of the equation than can never be quantified: the human side of the banking relationship. Mac Thompson, Founder and President of White Clay, discusses what it means to emphasize the people factor in banking, and what he learned based on his personal experiences as a business owner during the 2020 COVID-19 pandemic. Here’s the kicker, which does ultimately boil down to hard numbers: Warm relationships build a robust bottom line.
Publisher: Bankadelic
EP248: Do banks know what they know about their customers… and how can they find out?
US FinTech White Clay specialises in helping banks to clean up their act where data is concerned, data that could mean the difference between knowing what their customers want and being in a position to help or, eventually, going out of business! Mac Thompson, Founder and President of White Clay talks to Robin Amlôt of IBS Intelligence about finding meaning in bank data.
Publisher: IBS Intelligence
The Art of the Single Source of Truth
Banking is both an art and science... by Mac Thompson, White Clay. Also published by <a src="https://branchbusiness.us/2021/06/22/the-art-of-the-single-source-of-truth/" target="_blank">Branch Busines News</a>and <a src="https://www.bankbusiness.us/the-art-of-the-single-source-of-truth/" target="_blank">Bank Business News.</a>
Publisher: CU Business
Fintech Focus For June 16, 2021
White Clay receives fintech award... by Renato Capelj, Benzinga
Publisher: Benzinga
White Clay receives TAG FinTech ADVANCE Award for offering innovative fintech solution to banking industry
White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program, which recognizes innovative U.S. fintech companies with connections to Georgia...
Publisher: CUInsight
White Clay Receives TAG FinTech ADVANCE Award for Offering Innovative Fintech Solution to Banking Industry
White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program, which recognizes innovative U.S. fintech companies with connections to Georgia... by Fintech News Desk
Publisher: Global Fintech Series
White Clay Receives TAG FinTech ADVANCE Award for Offering Innovative Fintech Solution to Banking Industry
White Clay announced today that it was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program...
Publisher: Credit Unions
