News
Updates about our company, industry, and awards
Five Uses For Data Segmentation
Mac Thompson shares 5 ways credit unions can apply data segmentation to drive growth in this CUES article. Data segmentation can help institutions uncover new opportunities within their existing membership, improving both member satisfaction and shareholder value, and better serving their communities.
Originally published on Bank Director
The Time To Recommint To Relationship Banking Is Now
'Bankers must become bankers again.' In this Bank Director article, White Clay's Director of Community Solutions, Scott Earwood, shares his thoughts on why relationship banking is the key to success in 2024.
Originally published on Bank Director
THE BANKADELIC VALENTINE'S DAY LOVEFEST 2024, PART TWO
Scott Earwood joined Lou Carlozo, along with Jeff Grobaski, Lee Farabaugh, and Stephen Baker on Bankadelic's Valentine's Day panel. They talked about topics not getting love and breaking their hearts, as well as what they're looking forward to.
Originally published on Bankalelic
BankTalk Podcast: Pricing Account Relationships | BankTalk Episode 89
Listen to White Clay CEO, Mac Thompson, discuss commercial and consumer account relationship pricing on the BankTalk Podcast.
Originally published on BankTalk Podcast
Why 2024 will challenge financial institutions to look inward
Increased competition, evolving accountholder expectations, and tough economic conditions has forced banks and credit unions to make rushed decisions and create haphazard strategies.Read Mac Thompson's latest article in Fintech Herald about the importance of looking inward to solve these challenges.
Originally published on Fintech Herald
Financial Plus Optimizes Data to Greatly Enhance POV on Member Behavior
Interested to hear how optimizing member data has helped Financial Plus Credit Union - Michigan provide members with the right services at the right time? Check out this CU Broadcast episode featuring our Director of Community Solutions, Scott Earwood and Financial Plus Credit Union's CFO, Wade Decker.
Originally published on CU Broadcast
Fintech Experts Share Their 2024 Predictions: Part Three
Scott Earwood joins several other key industry leaders to talk about credit unions' biggest priorities heading into 2024. Read more in Credit Union Times:
Originally published in CU Times
Steps to Identifying At-Risk Deposits
Most financial institutions are currently fighting for deposits. In this Credit Union Times article, Mac Thompson shares how credit unions can identify their at-risk deposits and steps to take to retain and expand those relationships. Check it out!
Originally published in CU Times
FinTech Interview with Mac Thompson
Join us for an insightful conversation with Mac Thompson, Founder and President at White Clay, as he highlights data-driven strategies that help financial institutions sustain themselves in the future.
Originally published in FinTec Buzz
How a Community Bank Helps Business Borrowers Cope with Rising Rates
Mac Thompson shares why banks should consider offering treasury management services in today's rising rate environment.
Originally published in the Financial Brand
Bankers find second careers as fintech founders
See Mac Thompson's journey highlighted in American Banker. Mac talks about his experience with fintech founders and what led him to co-found White Clay in 2006.
Originally published in American Banker
Time to sharpen the focus on current banking relationships
Did you know that historically 70% of deposit growth comes from existing customers? Mac Thompson's recent BAI article explains how prioritizing these relationships can help #banks strengthen their bottom line and remain resilient.
Originally published on BAI
How segmentation can help drive deposits
In this Fintech Nexus article, our own Mac Thompson explains how having a clear view of clients' banking relationships and applying segmentation will help financial institutions find out where the majority of their deposits sit, and which are most at risk. Banks and credit unions can then focus on keeping those accounts within their institutions.
Originally published in Fintech Nexus
We are Top 10 of American Banker's Best Places to Work in Fintech!
Very proud to announce that we made the Top 10 of American Banker's Best Places to Work in Fintech! The credit goes to our employees for making our culture so dynamic and to Mac Thompson and Mike Wright for laying the foundation for that culture.
Originally published in American Banker
Use analytics to highlight the credit union difference.
Read more about how we're helping credit unions like Financial Plus use data to take care of their staff and members.
Originally published on CU Management
White Clay Launches Treasury Management Pricing and Profitability Solution
We're proud to share the launch of our Treasury Management Pricing and Profitability solution. Read our latest press release to learn how this solution can help your bank price commercial relationships to optimize capital and revenue.
Originally published on Business Wire
Deposit Competition Is On, But Should CDs Still Be the Go-To?
The liquidity crisis continues, and financial institutions need to rethink their deposit strategies. In this The Financial Brand article by Steve Cocheo, Mac Thompson explains the lead up to the deposit crisis and the need for financial institutions to be flexible and adapt quickly to changing market conditions.
Originally published in the Financial Brand
Multiplier Effect - Investing in an Recession
Listen to Mac Thompson's interview with Tim Barr Jr. of Endeavor Midwest. He covers everything from the collapse of Silicon Valley Bank and lessons learned, to how founders can protect their finances and remain resilient today.
Originally published on the Multiplier Effect podcast
8 Deposit-Raising Tactics You Might Not Be Trying
Mac Thompson discusses tips for banks and ccredit unions to increase their deposits in The Financial Brand. Understanding if your customers have primary or secondary account relationships with your financial institution, and cultivating those relationships, is key to growing deposits.
Originally published on the Financial Brand
TCU 2.0 Podcast Episode 233 Mac Thompson from White Clay on Creating More Member Successes, Really!
Mac Thompson joins Robert McGarvey of the CU 2.0 podcast to share how we're helping credit unions have greater transparency and visibility into their relationships. As a result, they can help members achieve their financial goals, which is the ultimate measure of success.
Originally published on the CU 2.0 Podcast
Three Key Themes from this Year's CBA Live
Mac Thompson shares more about his experience, sessions, and overall takeaways from the event.
Originally published on LinkedIn
Axiom Bank, N.A. Partners with White Clay to Enhance Data Strategy
We're proud to announce our partnership with Axiom Bank, N.A. Read more about how we're helping the bank maximize their data and gain greater visibility into their customer relationships.
Originally published by Business Wire
Banking Briefing: What goes into building a recession strategy?
If your bank or credit union is looking for advice on how to build a recession strategy, be sure to read Mac Thompson's interview with Tearsheet. He addresses this and more, including some of the challenges and pitfalls to expect.
Originally published by Tearsheet.co
4 Steps to Build an Effective Deposit Strategy
Did you know that more than two-thirds of economists at 23 large financial institutions predict the U.S. will have a recession in 2023? Banks and Credit Unions should be preparing themselves now. Part of this preparation should be to build and execute a deposit strategy. Scott Earwood shares how in The Banking BUSINESS News Network, LLC.
Originally published by Bank Business
5 Tips to Develop & Execute a Recession Strategy
Credit unions should start preparing themselves now for tougher months ahead. Mac Thompson outlines five ways to develop and execute a recession strategy in Credit Union Times
Originally published by Bankadelic
Podcast: Bankadelic Holiday Extravaganza
Enjoy Lou Carlozo's third annual Bankadelic Holiday Extravaganza episode, featuring our very own Mac Thompson
Originally published by Bankadelic
Financial Plus Credit Union Partners with White Clay to Optimize Member Data
We're proud to announce our partnership with Financial Plus Credit Union - Michigan today. Read more about how the credit union plans to leverage our householding solution to gain greater visibility into member relationships
Originally published by Business Wire
Four ways leveraging data analytics can improve a bank's operations
Data analytics isn't about solving a single problem; it's about solving hundreds of small ones that can help a bank continuously grow revenue and improve operations.
Originally published by Bank Business News
Podcast: How Data Can Strengthen Your Financial Institution
Listen to the latest episode of GroundBanking with our own Mac Thompson and Wipfli's Terry Ammons to learn more about the role of data in banks and credit unions.
Originally published by WIPFLI
Leveraging Data Analytics to Improve Member Service
Mac Thompson shares four ways data analytics can improve a credit union's business and service in CUES.
Originally published by CU Management
Understanding Customer Primacy Can Drive Revenue Efforts
Banks believe they have more primary relationships than they actually do, why? Lack of standardization and view primacy as binary. Scott Earwood defines customer primacy in BAI, explaining how this can be used to drive revenue efforts and better understand customers.
Originally published by Bank Administration Institute
A Step-by-Step Approach to Determining Customer Primacy
The financial services industry is lacking a standard definition of customer primacy; many of which view this idea as a binary designation, not a continuum. That's why we've created a step-by-step approach to help banks achieve a greater degree of primacy, enabling them to capture long-term revenue opportunities and create stickier relationships.
Originally published by Bank Business News
Experiencing FinXTech Experience
Bob Kottler shares more about his experience at Bank Director's FinXTech Experience conference, including several key takeaways for banks to consider when rising above today's pressures and challenges.
Originally published by Linkedin Pulse
Using AI-enhanced Data Analytics to Determine Customer Primacy in Banking
The concept of customer primacy is not standardised in the financial services industry, but banks do understand its importance. As Mac Thompson, Founder and President of White Clay explains to Robin Amlôt of IBS Intelligence, "primacy" allows banks to deepen and create stickier customer relationships, improving customer service and customer experience, while driving shareholder value at the same time.
Originally published by IBS Intelligence Podcasts | A Cedar Consulting Unit
How to use AI to enhance primacy of bank clients
Did you know customers with a primary relationship at their financial institution generate 3.2x revenue and 8x lifetime value? Establishing customer primacy can increase profitability and lifetime value, further driving shareholder value. Scott Earwood shares more in his byline with FinLedger, including how one bank has put this concept into action.
Originally published by FinLedger
How this Louisville software company is using AI to help banks
"We're trying to help banks do three things: help their customers win, help their shareholders win and bring humanity to the digitization of banking" - Mac Thompson in his interview with Louisville Business First. Read more about how our scalable company is helping community and regional banks take care of their customers.
Originally published by Louisville Business First
White Clay Plans to Launch New Artificial Intelligence Service to Enhance Customer Primacy
We have plans to launch a new AI service that helps financial institutions accurately measure and enhance customer primacy. Interested? Read our press release to learn more, including First Keystone Community Bank's experience.
Originally published by MarTech Series
White Clay Plans to Launch New Artificial Intelligence Service to Enhance Customer Primacy
We have plans to launch a new AI service that helps financial institutions accurately measure and enhance customer primacy. Interested? Read our press release to learn more, including First Keystone Community Bank's experience.
Originally published by YahooFinance!
Building a Resilient Tomorrow: Alternative Payments, Digital Transformations, Customer Experiences and more
What are the decisions we can make in 2022 about technology, resources, corporate culture, etc. that enable us to build a more resilient tomorrow for financial institutions?
Originally published by Bankers As Buyers
A two-step process to enhance operations at a newly merged bank
By Mac Thompson, president and founder of White Clay
Originally published by Global Banking & Finance Review
How a clean data environment is key to a successful merger
by Bob Kottler, Executive Vice President and Chief Revenue Officer, White Clay
Originally published by IBS Intelligence
Banks should focus more on vulnerable customers
Providing them with the financial education and support they need can unlock a whole new world of growth and revenue opportunities... by Mac Thompson, White Clay
Originally published by BAI
Holiday IT Wish List for 2022 (Part 1)
Hear White Clay's Chief Revenue Officer's wish for the New Year... by W.B. King, Finopotamus
Fintech News for Hungry CUs
Data And Employees Key To The Flywheel That Drives Revenue
Knowing members’ details and managing them personally helps align business and sales goals... by Bob Kottler, White Clay
Originally published by CU Management
Banks Are Not Putting Enough Stock into Clean Data
Data is a huge problem in the financial services industry... by Bob Kottler, White Clay
Originally published by Banking Exchange
Episode 56: Putting a Human Face on Digital Banking
As banks and financial institutions continue their quest to collect, digest and apply data, there’s a part of the equation than can never be quantified: the human side of the banking relationship. Mac Thompson, Founder and President of White Clay, discusses what it means to emphasize the people factor in banking, and what he learned based on his personal experiences as a business owner during the 2020 COVID-19 pandemic. Here’s the kicker, which does ultimately boil down to hard numbers: Warm relationships build a robust bottom line.
Originally published by Bankadelic
EP248: Do banks know what they know about their customers… and how can they find out?
US FinTech White Clay specialises in helping banks to clean up their act where data is concerned, data that could mean the difference between knowing what their customers want and being in a position to help or, eventually, going out of business! Mac Thompson, Founder and President of White Clay talks to Robin Amlôt of IBS Intelligence about finding meaning in bank data.
Originally published by IBS Intelligence Podcasts
The Art of the Single Source of Truth
Banking is both an art and science... by Mac Thompson, White Clay. Also published by Branch Busines News and Bank Business News.
Originally published by Credit Union Business
Fintech Focus For June 16, 2021
White Clay receives fintech award... by Renato Capelj, Benzinga
Originally published by Benzinga
White Clay receives TAG FinTech ADVANCE Award for offering innovative fintech solution to banking industry
White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program, which recognizes innovative U.S. fintech companies with connections to Georgia...
Originally published by CUInsight
White Clay Receives TAG FinTech ADVANCE Award for Offering Innovative Fintech Solution to Banking Industry
White Clay, a fintech company that provides a user-friendly experience to help bankers increase profitability, drive team performance and manage relationships, was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program, which recognizes innovative U.S. fintech companies with connections to Georgia... by Fintech News Desk
Originally published by Global Fintech Series
White Clay Receives TAG FinTech ADVANCE Award for Offering Innovative Fintech Solution to Banking Industry
White Clay announced today that it was named a 2021 ADVANCE Award winner by the Technology Association of Georgia (TAG) FinTech ADVANCE program...
Originally published by Credit Unions
